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Welcome to where intention meets connection for your small business.
Shaylyn Goard
May 8, 20242 min read
Infusing Emotion into Your Brand (Because Emotion Sells!)
In a world where our minds are bombarded with information every second, emotion & storytelling becomes not just a strategy, but a necessity.
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Shaylyn Goard
Apr 22, 20241 min read
Adjectives to Help You Define Your Brand
Take a look at these lists of adjectives, and use them to help define your brand identity.
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Shaylyn Goard
Mar 28, 20243 min read
The Brand You Didn't Know You Had: How A Lack of Branding Can Hurt You
You've already got a brand, whether you mean to or not. So what's it saying about you?
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Shaylyn Goard
Mar 15, 20242 min read
Spring Cleaning: 5 Tips for a Fresh Start for Your Business
Ah, Spring is in the air! It's that time of year for a fresh start and a little Spring cleaning – for your business!
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Shaylyn Goard
Mar 15, 20242 min read
Debunking Common Branding Myths
Let's unearth the reality behind some prevalent branding myths and uncover the genuine power behind effective branding strategies.
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Shaylyn Goard
Mar 15, 20242 min read
Ditching Stock Photos: Why Authenticity Trumps Professionalism
Someone's got to say it -- STOCK PHOTOS SUCK. And can be a total turn off when it comes to running a business with heart.
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Shaylyn Goard
Mar 8, 20242 min read
Overcoming Imposter Syndrome: Strategies for Self-Confidence and Success
By implementing these strategies and practicing self-compassion, you can silence your inner critic and step into your full potential.
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Shaylyn Goard
Mar 8, 20242 min read
6 Unusual Tips for Your Branding Session: Visual Storytelling
Your visual content speaks volumes about who you are & what you stand for – it's a strategic tool. Here are 6 unusual tips for your session.
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Shaylyn Goard
Mar 8, 20242 min read
Embrace Outsourcing: The Secret Weapon for Business Success
There's one practice that can transform the way you work and propel your success to new heights – outsourcing.
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Shaylyn Goard
Mar 8, 20242 min read
The Power of the Professional Headshot: Personal Branding Beyond the Profile Picture
It's more than just a great profile picture – it's a strategic asset that can elevate your brand and leave a lasting impression.
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Shaylyn Goard
Mar 8, 20242 min read
Embracing Authenticity: Why Being Yourself is the Best Marketing Strategy
The buzzword "authenticity" seems to be everywhere. I'm here to ask a simple question: Are you overthinking it? (Spoiler alert: you are.)
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